In the digital age, live performance organisations turned towards the online environment, disseminating information on their own websites, streaming activities and setting up on-demand services, improving online ticketing services, or giving access to online archives.

Digital services can create a real added value to the live experience and play a crucial role when it comes to widening the audiences, building up communities and including all parts of society. Online tools, such as apps that translate a theatre play in real time or display the text of the spoken word, allow a wider group of people to access a performance.

In the context of sustainable development and the 2030 Sustainable Development Goals (SDG), online communication and the use of digital tools also became an alternative to cooperate and cut greenhouse gas emissions, thus contributing to the Climate goals of the European Union.  

In the last 5 years, since the 2018 European Year of Cultural Heritage, digitisation has also been brought to the fore in discussions around cultural heritage. Pearle* actively participated in a dialogue with the European Commission, highlighting the importance of digitising the intangible heritage and in this way making it accessible to future generations.